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We hear it all the time.
'Join the conversation'.
But that call to action always seems to come at the end of a project or launch of a campaign, not where it would be most useful - at the start of a process and throughout.
So for this month's THUNK, here are some learnings on consumer listening and confirmation bias… by us.
Enjoy!
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The European Super League inadvertently achieved something unprecedented. It united football fans across the globe. Should it be applauded then? Absolutely not. Zack Gardner tells us why.
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"A really good read, packed with lots of interesting info on performative feminism, and why sticking #girlpower on stuff isn't actually a magical solution to gender inequality (shocker, we know).
It's also just wonderfully written, and funny. A call to arms for change, it will infuriate you at times as you realise how fundamentally our industry needs to do better, but it also shows how progress is being made, slowly but surely."
Emily Willing, Art Director
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Data is detail, not insight. It has many uses in advertising, but as the Harvard Business Review explains, the real trick is in talking to people. Read more
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The tried and tested wisdom of Dave Trott still holds up 13 years later. Identify your audience and your target, then work back from there. Read more
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We've debated brand purpose here before, concluding that you have to put your money where your mouth is. Same goes for "greenwashing". Without action, performative marketing can only damage your brand. Read more
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In good news this month, Unilever is pursuing making inclusive products for all. Read more
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