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This month we look ahead to the shape of the world we want to live in.
We've got consumer boycotts calling for social networks to be, well, socially responsible. Questions of brand purpose off the back of this. And signs – touch wood – of post-viral marketing recovery.
But between all that, let's not forget to take time to let off some steam. Happy thunking.
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Kate Wilson discusses the boycotting trend and how start-ups can use this opportunity to create a powerful brand purpose, carving out a role to stand for positive change.
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"My recommendation is a classic for anyone working in the industry. You get to brush up on your hall-of-fame knowledge while enjoying insightful commentary from advertising greats. A great one to reignite your passion and charge your creativity."
Aisling Cotter, Account Manager, Union Connect
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Twitter and Instagram have been under fire about their snail-paced reactions to remove anti-Semitic posts by rapper Wiley. People called for a 48-hour boycott worldwide, which grew into a celebrity-backed movement for positive change. A clear wake-up call for social networks on their social responsibilities. But will they, and brands, act faster to remove hatred-fuelled views in future?
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The pleasure of watching Charlize Theron throw a punch with pent up anger over boycotts and localised lockdowns, sometimes you just need to watch Charlize Theron unleash the fury. Check out these must-watch action films to see her kick ass at her kick-assing best. You'll feel calmer in no time.
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Flash is no more. But the influence of Flash games on modern gameplay is inescapable. And it lasted more than 20 years. In internet years, that's an eternity. This timeline charts the course of the genre, from the origins of Flash to its explosion into browser-based community gaming on the likes of Newgrounds. Prepare for strong feelings of noughties nostalgia.
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After keeping its 'powder dry' amid the pandemic, Unilever will start to invest heavily in marketing again. It took a marketing break during lockdown, but its brand advertising is back. Some positive industry news for advertisers at last, and perhaps a potential early indication of economic recovery driven by online sales. We all hope.
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