What we do

From offline to online and in-store to on-pack, we can offer a truly integrated solution.

We believe it’s easier to unite strategy and execution if you hold all the pieces of the communications jigsaw. But we also believe that you don’t need a sledgehammer to crack walnuts. So we make sure you only get the right people with the right skills for the project. And for that reason The Union Group is organised into five specialist units with offices in Edinburgh and Leeds. They are:

Each unit has access to our worldwide network of 80 international offices.


Up and running since 1996 this is the core part of the Union Group. Our experience spans the private and public sectors, and the local to the international. Creative and effective, our work has been recognised nationally and internationally. From our offices in Leeds and Edinburgh we are well placed to service clients anywhere in the UK, Europe and beyond.


  Ian McAteer   Kyle Hardie


  Clive Goldstein

Union Direct

We use targeted, one-to-one communications to create awareness, interest, response and ultimately build long-term profitable relationships for our clients. Using the latest profiling, targeting and database technology aligned with rigorous planning and stand-out creativity, we deliver customer acquisition, retention and loyalty programmes. We build in a significant level of performance-related pay into all our client remuneration arrangements. Consider it a union of creativity and accountability.

  Gus Chalmers

Union Digital

Our services encompass digital strategy, social media, mobile and everything in between. We start by understanding both the users and the business drivers, evaluating the most effective solutions and then building them in a robust manner. From websites to email database management and rich media, the really successful digital projects are the result of innovative thinking, attention to detail and ongoing project management. A union of strategy, design and function.

  Linsey Davidson

Union Connect

We help brands form unions with their customers to get them to act – perhaps to try, to buy, or to buy more often. How we do it is the key. It might be cutting through the shelf clutter with an on-pack offer, grabbing attention with an in-store POS or demonstration, bringing a brand to life with memorable experiential or even getting the trade onside with B2B. There’s no point talking if you can’t be heard.

  Kyle Hardie

Union Tech

We put our heart and soul into the creation of online solutions for our clients, which can range from websites and mobile Apps to online games and software. And if there’s something new on the horizon you can trust us to understand and implement it too. More than anything we’re about delivering solutions that are innovative and fun, yet technically rock-solid and seamlessly linked to our client’s overall marketing strategy.

  Robin Mehta

A Global Union

The Union is a partner of Worldwide Partners, the world’s largest independent agency network. It’s an invaluable asset for international implementation and gathering research. Want to know what Peruvians eat for Sunday lunch? Our partners in Lima will let you know.

Worldwide Partners also allows us to exchange people as well as facts. Work placements in Helsinki, Madrid and New York offer new experiences and fresh perspectives.

Get in touch with us …

Union House,
18 Inverleith Terrace,
  +44 131 625 6000   Edinburgh

Union House,
66 Street Lane,
  +44 113 266 6050   Leeds